Today, the main body of the exhibition marketing, basically composed of six elements. These six elements refer to the main participants in the conference and exhibition process. These participants are often the main body of the exhibition, and each stakeholder is a marketing subject. Exhibition marketing six elements include: exhibition organizers, exhibition participants, exhibition center, professional audience, exhibition location, related media, six complement each other, the common framework has become a show.

In 2015, China's economy is increasingly integrated into the world trade system in the environment, the "Internet +" national strategy, "along the way" strategy, together with modern science and technology and management technology, so to speak, Strategy ", or from the implementation of the" tactical "point of view, today, China's exhibition is the best period of economic development, exhibition industry is the reform, development and innovation of the new situation.
The development of the exhibition industry is with the development of human social and economic development, and as the development of the exhibition industry came into being the exhibition marketing, but also with the exhibition industry in the field of economic development, an important contribution to the rise. With the rapid development of high-tech and information industry, China's overseas trade market has been expanding, China needs more and more exhibitions, and the development of the exhibition industry put forward more new needs in the background, to break through the situation, to meet the new Times, new challenges, lofty buildings from the ground, we must fundamentally understand the exhibition industry, to understand today's current exhibition marketing.
The same time as
A participant and exhibitor.
Participants are representatives of participating exhibitions. The aim is to take the exhibition activities as a platform to disseminate information, exchange resources, negotiate matters, access to potential markets. Whether the event is successful or not, the key is to see if there is any "selling point" that attracts the participants. "Selling point" we can understand as: the theme of the event, agenda, venue, event center, guest composition and other creative design.
Exhibitors are companies or organizations that exhibit goods or services that are purposeful for participation in the exhibition.
Exhibitors are generally invited by the organizers of the exhibition, through the corresponding agreement or contract, at a specific time and place to display their own products or services, the main exhibitors is an absolutely important component of the show, and the same, for exhibitors For exhibitors, participating in the event is an important part of their marketing activities. Through the form of exhibitors, you can focus on promoting new products, new technologies, finding potential customers, and understanding the latest developments in the industry or customer needs.
Exhibitors are the main "paid" purchasers of the exhibition service and the object of the main marketing service of the organizer. As an exhibitor, often have to seriously consider the objectives, conditions, benefits and other factors, carefully make decisions, decision-making. Exhibition industry development today, the exhibition organizers and participants are no longer a simple traditional form of the transaction relationship, but a long-term stable cooperative relations. The organizers hope that through the exhibition activities can get the return on economic benefits, and exhibition participants need to participate in exhibition activities to achieve centralized marketing brand, access to the purpose of potential markets.
Therefore, the exhibition organizers only to provide more satisfactory services, exhibitors will feel that the participating activities are worth it, is willing to pay for it, and ultimately achieve a win-win situation.
Second, the Convention and Exhibition Center Convention and Exhibition Center, including exhibition center and conference center in two parts. They are the important theme of the exhibition marketing activities, but also the organizers of the exhibition organizers to carry out exhibition activities, a landing space carrier, is the impact of participants in decision-making a large proportion of reference conditions.
Exhibition center, popular understanding is actually the exhibition venues, exhibition venues, can be understood as a hardware configuration and software configuration of two parts. Exhibition center of their own different levels, the hardware and software is the most intuitive performance. Geographical location, the surrounding construction, traffic environment, exhibition equipment configuration, interior decoration and so on.
The conference center mainly refers to the provision of specialized venues, equipment and services for meetings of different sizes.
Third, the organizers of the exhibition organizers Organizer is the organizers of the exhibition, the exhibition of many things the implementation of the supervisors and supervisors, as well as the latter part of the event, throughout the exhibition marketing links, occupy the absolute role of the leading position. Organizers usually include sponsors, contractors and agents.
The contractor generally refers to the planning and operation of the conference and exhibition activities. The organizer of the exhibition is mainly responsible for the specific operation of the exhibition. At present, China's contractors for the implementation of a strict qualification system, generally need to obtain approval of the relevant government departments to obtain qualification
The organizer is the organizer of the exhibition and conference. From the current situation of China's exhibition activities, the organizers of the exhibition include: all levels of government departments, trade promotion organizations at all levels, all kinds of industry associations, chambers of commerce, alliances and departments of large-scale exhibition of professional firms.
Agents are involved in the exhibition of investment, the role of the distributor. In the actual operation of the process, often a large exhibition is very active co-organizers, from the side point of view can also be qualified agents to become the organizers of the exhibition must be a small part. Agents can enrich the organizers of the business network, expand the scale, from the material, capital flow and other aspects of the exhibition level.