Graphic skills picture, content: pictures - self-province pictures of several issues; picture size? Can you include compelling stories? Is it possible to have the picture news? Can you demonstrate the product? Can the product become the protagonist of the picture? Is there a surprising visual effect? Photo or painting? Are you betting enough effort? Image - the size of the picture?
Usually a large and striking picture, compared to a bunch of sporadic small pictures, can attract more readers. But the picture in addition to large, but also must be fascinating. Otherwise a magnified picture of the poor will only become a big one of the annoying things, worse than the small picture. Picture - Can it contain fascinating stories?
The use of the story of the story has made Ogilvy & Mather often win. When the reader glimpsed the picture, he thought, "What's the matter?" Then he will read on. Harold Rudolph, one of the first investigators who began to study the anthology, called this magical factor "Story appeal". You put more photos in the story of the appeal, there are more people will pay attention to your advertising.
Picture - Can Demonstrate Product? How to use the product of a powerful way - is to let the reader look at the ads in front of the spot hands to demonstrate product usage. "Visual contrast" is also one of the most powerful ways to demonstrate the benefits of the product. The use of side-by-side contrast can show the difference between the product and the product before and after use.
Pictures - whether the picture is news: news of the picture not only can increase the reader's interest in reading, and usually will partially eliminate the resistance to anthology. News is the key to the news is not news, dog bite is not news, people bite the dog is the news. The difference between a news picture and a story picture is that the former must be true.
Pictures - photos or paintings? Your bet on the picture should at least be the same as your bet on the title. Many creative groups often consider four for an anthology. Fifty titles, but only a few ideas for illustrations. This practice is rarely able to lead an outstanding picture - or an outstanding ad.
Picture - Can the product become the protagonist of the picture? The protagonist of the product is usually worth a try, because the product is always the core of advertising. Of course, the product itself should be a hero, rather than bad goods. But this approach if the lack of good ideas and good photographers, may be advertising becomes very boring. Picture - Is there a surprising visual effect? Everyday things are usually numb, like cliches, should be considered to make those pictures become different. Strange angles. Never seen a combination. Special proportions and so on can be something that can not be seen.