With the opening up to the outside world, the domestic regions and industries are enthusiastic about exchanges with overseas, especially in export-oriented areas, enterprises, to expand with overseas trade and cooperation of the machine, take the initiative to go abroad, to participate in overseas exhibition Or the number of exhibitions held overseas alone. This is a welcome phenomenon. But happy in the worry, many exhibitors overseas exhibitions, often after the ups and downs, costly, but with little success. The reason is that there are many problems such as product, market, packaging, price, advertising and sales network. However, the exhibition can not meet the intended exhibition objectives, but mostly because of the organization's implementation of the exhibition itself. Such as the prior to the exhibition survey and market survey ill, as well as improper selection of the exhibition, the exhibits are not configured, or the transport of significant damage to the exhibits and so on. In short, the experience gained in the lack of basic knowledge of overseas exhibition practice. To this end, this chapter will introduce the basic knowledge of how domestic enterprises do overseas exhibitions.
Chapter 1 Selection and participation of overseas exhibitions
From the exhibition classification can be seen, although the name is: the fair or exhibition, but one of the big difference: the theme of different exhibitions, the composition of the different exhibitors, visitors constitute a different, the resulting Different markets, as well as regional exhibitions in the country's market situation is different, which requires companies to choose the best to achieve their own exhibition of the exhibition. If you want to sell a certain type of goods to find a distribution agent, I am afraid to participate in the corresponding professional exhibition the most appropriate; if you want to launch a province in this country, the city product image, then participate in the Expo and set up a museum will have a greater effect ;
If you are aiming to test some new products, you can rent a small number of booths at the exhibition, bring the traders and product experts face to face contact, will be won. It is important to note that participation in the exhibition is not for the public to carry out publicity, but for the real product transactions, therefore, to choose the exhibition, as the product target market as carefully engaged.
As far as possible, the exhibition information is a reliable guarantee of the right choice. This information is comprehensive and concrete, and it can reflect the characteristics and applicability of the exhibition.