Large-scale display is the modern society to convey and exchange information one of the important means, with the scale of the exhibition continues to expand, enterprises into the business information is also doubled growth, in addition to large-scale display of competitive strength, the publicity effect is often so that customers Unforgettable. For designers, large-scale shows presents an extraordinary challenge, because the experience presented in the general display design is not applicable here.


In the production of large-scale display design to achieve the best results in the production process, with the film and drama has many similarities, like a movie or drama has a story, as the purpose of business exhibitors and intent to determine the story of the exhibition content , Performance methods, etc., this is the show plot. From the relevant exhibition site to the overall planning of a particular point of interest to the specific idea, to this plot as a unified element throughout them.

In the early stages of the design design, that is, at the beginning of the design, we must conceive the general framework of the show, with the design of the operation and the provision of information on the enterprise to investigate and understand the end of the basic design, but also decided to show the plot The contents of each subject. So the display design from beginning to end by the show about the show.

How to build a framework to show the story is the key to the design, it determines the direction of the design. Design ideas must be based on a theme, in the early stages of basic design, we must first understand the information to convey to the visitors, which decided to show the big theme and style. Good display of the theme must be able to directly express the exhibition content, and can create a special exhibition atmosphere, effectively attract customers, to promote sales purposes. Second, we must divide the small theme to add a large theme, there are related projects, these content both to obey the overall style, but also have their own unique ideas, can become a wonderful local point. These wonderful points and the overall style of coordination to become the framework of the show story, and thus starting to consider the venue space planning and modeling structure of the arrangements, began the basic design.
Once the framework of the show is decided, it is necessary to discuss the information of each project that constitutes each subject, but it must be discussed based on the overall theme and view of the subject and establish the focus of the presentation, dividing the display area and the spatial and structural relationships All kinds of modeling details, these are show the story.

In the exhibition design to convey the business information, and ultimately to implement the model, images, charts, samples and other display media. And all of these display media distribution must also be in accordance with the contents of the show to decide. To focus on the theme of the show, the use of innovative media to show the focus of the show can often get unexpected results. Develop rich imagination to create a variety of innovative media, discuss and choose to make these ideas become viable specific programs, both to ensure that the exhibition site to meet the limited and has the same theme of the style, and included in the show story.

Show design is to create promotional and sales environment rather than just art design. Its art is far less commercial, from a sense that it is the expansion of enterprise products extension, large-scale display design into the number of business information, the quality of the level of direct impact on the success of exhibitors or not. The idea of ​​showing the story can make the designer perfect and accurate grasp of all the information of enterprises and commodities to help exhibitors to seize market opportunities and establish a good image.