Effective participation in the stone into the exhibition: the five major advantages
2014-06-01
Participating in international exhibitions often encounter such problems:
Why do you want to attend the exhibition? '
How can we be more successful in exhibiting? '
How much will the exhibitors get? '
In fact, let exhibitors understand the value of the exhibition is the success of the show and can continue to hold the best way, then, what exactly should the exhibition should bring value to exhibitors, and other business activities is difficult to compare the advantages of it?
First, the goal of positioning the exhibition - sales and sales-related goals more easily measured.
1, get orders 17%
2, from the existing potential customers to find new customers 29%
3, directly to explore new customers 41%
4, enhance the image of the product 13%
Second, to attract buyers to express the way visitors are:
1, 70% of the plan is to buy one or more products;
2, three quarters of the people will buy one or more products;
3,15 of the 14 individuals who visited the exhibition affected their purchasing decisions;
Although some viewers view the visit as an amateur, 83% of viewers can influence their company's purchasing decisions or have the right to decide what to buy, what to buy, or to recommend to the purchasing department. Therefore, the need to pay special attention to is: booth sales staff must be able to carry out professional product introduction and publicity.
Third, attract new buyers
The study showed that about 88% of the audience did not get the exhibitors' sales within 12 months before the opening of the show.
Fourth, the cost savings
Exhibitors and customers at the exhibition face to face communication, and this exchange can save 30% of the funds. International professional researchers have compared the cost of selling to the individual and the corresponding spend at the exhibition, the former is $ 302, which includes the sales representative's wages, transportation costs and hospitality, while the latter is $ 230, including booth design, exhibits shipping and travel expenses for exhibitors. Which costs 56% less than direct sales.
Fifth, save time
According to research, the exhibition accelerated the entire sales process, reducing the return rate of 40%. To successfully sell, the number of traditional sales visits is about 3.7 times, while the exhibition only 1.3 times, without any post-show return to the case of up to 48% of the total.
Why do you want to attend the exhibition? '
How can we be more successful in exhibiting? '
How much will the exhibitors get? '
In fact, let exhibitors understand the value of the exhibition is the success of the show and can continue to hold the best way, then, what exactly should the exhibition should bring value to exhibitors, and other business activities is difficult to compare the advantages of it?
First, the goal of positioning the exhibition - sales and sales-related goals more easily measured.
1, get orders 17%
2, from the existing potential customers to find new customers 29%
3, directly to explore new customers 41%
4, enhance the image of the product 13%
Second, to attract buyers to express the way visitors are:
1, 70% of the plan is to buy one or more products;
2, three quarters of the people will buy one or more products;
3,15 of the 14 individuals who visited the exhibition affected their purchasing decisions;
Although some viewers view the visit as an amateur, 83% of viewers can influence their company's purchasing decisions or have the right to decide what to buy, what to buy, or to recommend to the purchasing department. Therefore, the need to pay special attention to is: booth sales staff must be able to carry out professional product introduction and publicity.
Third, attract new buyers
The study showed that about 88% of the audience did not get the exhibitors' sales within 12 months before the opening of the show.
Fourth, the cost savings
Exhibitors and customers at the exhibition face to face communication, and this exchange can save 30% of the funds. International professional researchers have compared the cost of selling to the individual and the corresponding spend at the exhibition, the former is $ 302, which includes the sales representative's wages, transportation costs and hospitality, while the latter is $ 230, including booth design, exhibits shipping and travel expenses for exhibitors. Which costs 56% less than direct sales.
Fifth, save time
According to research, the exhibition accelerated the entire sales process, reducing the return rate of 40%. To successfully sell, the number of traditional sales visits is about 3.7 times, while the exhibition only 1.3 times, without any post-show return to the case of up to 48% of the total.